Proof of Usefulness Report

KnowBe4

Analysis completed on 1/24/2026

+688
Proof of Usefulness Score
Category Standard

The submission represents KnowBe4, a multi-billion dollar cybersecurity unicorn and market leader in security awareness training (acquired for $4.6B in 2023). While the submission data is minimal and lazy ('DeepWing' likely refers to their new Deepfake training module or internal project), the underlying entity is verifiable with massive real-world utility, global reach (60k+ customers), and verified revenue ($500M+ ARR). The score reflects the immense scale and utility of the company, penalized significantly for the poor quality of the submission entry.

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Score Breakdown

Real World Utility+237.5
Audience Reach Impact+171.0
Technical Innovation+89.25
Evidence Of Traction+213.75
Market Timing Relevance+95.0
Functional Completeness+2.5
Subtotal+809
Usefulness Multiplierx0.85
Final Score+688

Project Details

Project URL
knowbe4.com
Description
KnowBe4 is a leading provider of security awareness training and simulated phishing platforms. The company specializes in helping organizations manage the ongoing problem of social engineering by educating employees on how to recognize and respond to potential security threats. KnowBe4 offers a comprehensive suite of tools and resources designed to improve security culture and reduce the risk of human error in cybersecurity. Their platform is widely used by businesses of all sizes to enhance their security posture and protect sensitive information from cyber threats.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline