Knickey

The project refers to 'Knickey' (recently rebranded to Subset), a legitimate and established D2C organic underwear brand with verifiable revenue, press coverage (Vogue, Harper's Bazaar), and a sustainable supply chain. However, the submission quality is critically low: the project name is listed as 'SwiftShade' (likely an error or placeholder), the traction claim 'most people have used my product' is demonstrably false, and the description is copy-pasted. While the actual business has high real-world utility and traction, the score is heavily penalized by the poor quality of evidence provided and the lack of specific, verifiable data in the submission itself.