Proof of Usefulness Report

Kirklands & Equipment Supply Company Ltd.

Analysis completed on 2/19/2026

+192
Proof of Usefulness Score
Gaining Momentum

The project represents a legitimate, long-standing UK industrial supply business (est. 1959, Great Yarmouth) rather than a technology startup. While the entity is verified and operational, the submission quality is extremely poor, featuring hyperbolic claims ('audience reach: everyone') and irrelevant data ('technologies: Oil & Energy'). The score reflects the stable 'brick-and-mortar' traction of a 30-person SME, heavily penalized for lack of technical innovation and a low-effort submission.

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Score Breakdown

Real World Utility+75.0
Audience Reach Impact+20.0
Technical Innovation+3.75
Evidence Of Traction+75.0
Market Timing Relevance+50.0
Functional Completeness+2.5
Subtotal+226.25
Usefulness Multiplierx0.85
Final Score+192

Project Details

Project URL
Description
Great Yarmouth's original workwear, PPE and hose supplier.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline