Proof of Usefulness Report

Kireli Studio

Analysis completed on 2/3/2026

+26
Proof of Usefulness Score
You're In Business

Kireli Studio is a legitimate, operational branding agency for purpose-driven startups, verified through external search to have clients like Good-Loop and Bee Sober. However, the project submission itself was of extremely low quality, containing demonstrably false claims (e.g., 'most people have used my product') and nonsensical data ('marketcap: null'). While the business has real-world utility as a service provider, the lack of scalable technology and the misrepresentation of reach in the submission severely impact the score.

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Score Breakdown

Real World Utility+60.0
Audience Reach Impact+5.0
Technical Innovation+5.0
Evidence Of Traction+10.0
Market Timing Relevance+40.0
Functional Completeness+5.0
Subtotal+23.5
Usefulness Multiplierx1.1
Final Score+26

Project Details

Description
Hi there, we're Kireli, the branding and communications studio designed to help purpose-driven start-ups and businesses unlock their full potential. Every business, every start-up, every person we work with has a brilliant idea. From the small ideas that can elevate someone’s day, to the big ideas that can save lives. Every idea they put on the table has the potential to change the world for the better. We choose to work with these people. Because life-changing ideas, world-changing ideas, need to be realised. From individuals, to start-ups, to businesses – we dedicate our decades of industry-leading branding and communications experience, knowledge and expertise to them all. Helping them lay down strong foundations, navigate the unexpected and realise their vision. All while attracting more people to join them along the journey. Our clients have made it their business to change the world for the better. We’ve made it ours to unlock the full potential of theirs. Let’s create a world of good.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline