Proof of Usefulness Report

Kinship

Analysis completed on 1/24/2026

+664
Proof of Usefulness Score
Category Standard

Kinship is a significant division of Mars Petcare, managing market-leading brands like Whistle (GPS), Wisdom Panel (DNA), and Adopt-a-Pet.com. While the entity operates at a massive scale with millions of users and high revenue—far exceeding typical startup benchmarks—the specific submission provided was of extremely low quality, lacking concrete data and relying on hyperbolic claims ('most people have used my product'). The high score reflects the verifiable real-world impact and established market dominance of the underlying brands, heavily penalized by a low quality factor for the submission's lack of detailed evidence.

Ready to Compete for $150k+ in Prizes?

Move this data into a HackerNoon blog draft to become eligible for your share of $150k+ in cash and software prizes

View All Reports

Score Breakdown

Real World Utility+220.0
Audience Reach Impact+170.0
Technical Innovation+120.0
Evidence Of Traction+135.0
Market Timing Relevance+90.0
Functional Completeness+2.5
Subtotal+737.5
Usefulness Multiplierx0.90
Final Score+664

Project Details

Project URL
kinship.co
Description
Pets make us better humans – people who care. At Kinship, we envision a world where everyone cares. So, we use data, tech, and compassion to help everyone bring the best care to their pets.\n\nOur purpose is meant to provide the pet parent with resources and products they need at the time of pet adoption, and beyond. We combine insights, products, and services to help people be the best pet parents they can be, and ultimately create a better world for pets.\n \nToday, our business includes:\n \n- Adopt-a-pet.com: Adoption support \u0026 services\n- TheWildest.com: Information hub \u0026 pet-parenting lifestyle site\n- GoodFriend: Marketplace to find \u0026 book your pet's people\n- Whistle: Insights into total pet health, fitness \u0026 location monitoring\n- Wisdom Panel: DNA/breed analysis \u0026 health issue detection\n- Vet Insight: 24/7 telehealth services and nutrition recommendations\n

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline