Kiffkak

The project represents a South African lifestyle and merchandise brand with potential regional cultural relevance (indicated by the Loerie award mention). However, the submission suffers significantly from hyperbolic and unverifiable claims (e.g., 'most people have used my product', audience is 'everyone'). Technical innovation is negligible as the value proposition is brand-centric rather than technological. The lack of concrete metrics and the vague response quality result in a low Proof of Usefulness score.