Proof of Usefulness Report

Keyhole

Analysis completed on 1/24/2026

+361

Proof of Usefulness Score

Certified Problem Solver

Keyhole is a verified, established B2B SaaS platform (launched 2009) with significant real-world utility in social listening. While the submission itself was low-quality (hyperbolic claims like 'everyone' and missing metrics), external verification confirms a solid client roster (Nike, CBS) and established market presence. The project scores well on utility and verifiable traction, but is penalized for response quality and the maturity/saturation of the social analytics market.

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Score Breakdown

Real World Utility2.5)

Audience Reach Impact2.0)

Technical Innovation1.5)

Evidence Of Traction2.5)

Market Timing Relevance1.0)

Functional Completeness0.5)

Subtotal+401.5

Usefulness Multiplierx0.9

Final Score+361

Project Details

Project URL

keyhole.co

Description

Track social media conversations and hashtags in real-time. \n\nData used by tier-1 publications like BBC, Al-Jazeera, and Forbes? Check. \n\nA client list that includes Nike, Samsung, CBS, NBC and Saks Fifth Ave? Check.\n\nMoving fast? Check. But we can always be better, and that's where you come in.

Algorithm Insights

Market Position

Strong market validation with clear user adoption patterns

User Engagement

Documented reach suggests active user community

Technical Stack

Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline