Proof of Usefulness Report

Key IVR

Analysis completed on 1/24/2026

+473
Proof of Usefulness Score
Industry Mainstay

Key IVR is a verifiable, established UK-based payment service provider (est. 2008) processing over £1.7bn annually for clients like government councils, utilities, and train operators. While the submission itself was lazy (vague claims like 'most people have used my product'), external verification confirms significant scale, critical utility (PCI-DSS Level 1), and strong market traction. The score reflects the high verifiable value of the business, penalized slightly for the poor quality of the submission evidence.

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Score Breakdown

Real World Utility+90
Audience Reach Impact+85
Technical Innovation+75
Evidence Of Traction+90
Market Timing Relevance+80
Functional Completeness+10
Subtotal+430
Usefulness Multiplierx1.1
Final Score+473

Project Details

Project URL
keyivr.com
Description
Key IVR are a privately-owned business offering automated payment services in the UK and internationally through Europe and into the United States. Businesses can increase their revenue and conversion rate by taking PCI DSS compliant card payments over the phone, with an automated IVR, on the web, via SMS or on a mobile app.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline