Proof of Usefulness Report

Kester Sheridan

Analysis completed on 2/20/2026

+36
Proof of Usefulness Score
You're In Business

The submission represents a personal portfolio and freelance consultancy ('Kester Sheridan') rather than a distinct technology product or platform. While the individual demonstrates strong technical expertise in Creative Technology (VR, IoT, Advertising), the submission suffers from hyperbolic and unverifiable claims (e.g., audience reach is 'everyone', 'most people have used my product'). The financial metric provided ('marketcap: 500000') is mislabeled and lacks currency or context. As a Proof of Usefulness evaluation for a scalable project, this scores low due to category mismatch, lack of verifiable product traction, and poor data quality.

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Score Breakdown

Real World Utility+50.0
Audience Reach Impact+10.0
Technical Innovation+75.0
Evidence Of Traction+5.0
Market Timing Relevance+50.0
Functional Completeness+10.0
Subtotal+32.5
Usefulness Multiplierx1.10
Final Score+36

Project Details

Description
I am a Creative Technologist / Digital Creative / Digital Artist actively seeking exciting new challenges with experience of working in the Digital Advertising, Digital-Out-Of-Home Advertising, Retail and IT service sectors working in a variety of roles covering the full software development lifecycle. I have experience of working in both creative and technology roles, believing that one must understand technology to be able to truly push the boundaries of what ideas are possible. I have previously headed up the Emerging Experience lab at Razorfish London with a remit to look at new and emerging technologies ranging from conductive ink, micro-controllers, VR headsets to IBM Watson and how they can be leveraged by brands. Whilst I was there I worked on a number of pitches working on ideation as well as building rapid prototypes including conceiving and building a VR cardboard headset (before the release of Google's) and the associated app for a pitch for Britvic in less than a week. Most recently I have been working freelance in the innovation space around creative technology in the Advertising and Design sectors as well as working on bringing some of my own IP to market including an IoT device and VR/AR children’s book.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline