Kelp.Digital and its products (Macula.Link, Anagolay) address a valid use case in decentralized rights management. However, the submission contains critical red flags, including demonstrably false claims of traction ('most people have used my product') and 'audience reach' ('everyone'). The market cap figure ($90M) is unsupported by external data and appears to be either a fully diluted token valuation or an exaggeration for a 5-person team. While the underlying technology (Substrate-based) shows technical merit, the lack of verifiable adoption and the dishonest quality of the submission heavily penalize the score.
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