Proof of Usefulness Report

Kelp.Digital

Analysis completed on 1/24/2026

+38
Proof of Usefulness Score
You're In Business

Kelp.Digital and its products (Macula.Link, Anagolay) address a valid use case in decentralized rights management. However, the submission contains critical red flags, including demonstrably false claims of traction ('most people have used my product') and 'audience reach' ('everyone'). The market cap figure ($90M) is unsupported by external data and appears to be either a fully diluted token valuation or an exaggeration for a 5-person team. While the underlying technology (Substrate-based) shows technical merit, the lack of verifiable adoption and the dishonest quality of the submission heavily penalize the score.

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Score Breakdown

Real World Utility+65.0
Audience Reach Impact+7.5
Technical Innovation+80.0
Evidence Of Traction+2.5
Market Timing Relevance+60.0
Functional Completeness+5.0
Subtotal+36.38
Usefulness Multiplierx1.05
Final Score+38

Project Details

Description
### About * Kelp Digital is an Estonia-based company building next-gen software for content creators, to manage, protect, and license their work. Kelp Digital envisions a future where creators have full control over their content and set the terms for its usage across platforms. Publishers, marketers, and fellow creators can then acquire this high-quality content directly from its source in just a few clicks. \ ### Products Kelp Digital’s flagship products are Macula.Link and Anagolay Network. * Macula.Link (<https://macula.link/>) is a digital asset management (DAM) platform that offers a set of powerful features aimed at maximizing content value and increasing exposure, all while maintaining control over content usage and distribution. * Anagolay (<https://anagolay.network/>) is a p2p process-based framework that allows content creators to establish how their digital assets are used and owned via creating & storing records of Rights, Restrictions, and Proofs. \

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline