Proof of Usefulness Report

Keko Dubai

Analysis completed on 2/10/2026

+429
Proof of Usefulness Score
Certified Problem Solver

Keko Dubai is a verified, established creative agency with high-profile clients (Porsche, Emaar, Dubai Opera) and significant regional presence (125 staff, founded 2019). While the submission contained low-quality placeholder data (e.g., 'everyone', 'most people'), the underlying business demonstrates strong real-world utility and traction, outperforming smaller tech media brands in revenue and scale, though lacking proprietary technical innovation.

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Score Breakdown

Real World Utility+150
Audience Reach Impact+80
Technical Innovation+22.5
Evidence Of Traction+175
Market Timing Relevance+75
Functional Completeness+2.5
Subtotal+505
Usefulness Multiplierx0.85
Final Score+429

Project Details

Project URL
keko.ae
Description
Launched in 2019, Keko Dubai is a creative agency that specialises in influencing modern affluent consumers with contagious creativity. We provide our clients growth solutions across the whole customer journey with a shared mission to bring the most compelling, engaging and relevant creativity into the world. We’re part of an independent global network of creative minds, with sister agencies in Frankfurt, London, Singapore and Washington DC. Feel free to come in and grab a coffee around D3, or drop us a line at patrick.pesch@keko.ae or brigitte.kemper@keko.ae.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline