Proof of Usefulness Report

Karnlea

Analysis completed on 1/25/2026

+71
Proof of Usefulness Score
You're In Business

Karnlea is a legitimate, verified UK-based business producing ambient liquid bone broth for pets, launched in 2022. While the project demonstrates real-world utility and has secured over 100 retail partners (e.g., Just for Pets), the submission itself contained significant inaccuracies and exaggerated claims (e.g., 'most people have used my product', 'audience reach: everyone'). The business is a successful niche CPG brand, but on the calibrated scale of high-growth technology ventures, it scores in the 'Minimal Traction/Early Stage' range due to its localized scale (<£1M estimated revenue) and the poor quality of the input data.

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Score Breakdown

Real World Utility+25.5
Audience Reach Impact+8.0
Technical Innovation+7.5
Evidence Of Traction+12.0
Market Timing Relevance+8.0
Functional Completeness+0.75
Subtotal+61.75
Usefulness Multiplierx1.15
Final Score+71

Project Details

Project URL
Description
Karnlea is the producer of the first ‘ambient’ liquid bone broth to hit the shelves in the UK and Ireland. The company was established in September 2021 and its first range launched in February 2022. Carton packed from fresh, Karnlea Beef Bone Broth is slow cooked to extract high levels of protein, collagen and minerals ideal for boosting and maintaining pet health. It can be used as a supplement, treat or topper to support skin, coat and joint health for dogs and cats. The company is owned by husband and wife team Lara and Ken McCullough, who have successfully run other pet supplement companies over the past 15 years.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline