Proof of Usefulness Report

Kargo

Analysis completed on 2/10/2026

+715
Proof of Usefulness Score
Category Standard

Kargo is a verified leader in the ad-tech industry (founded 2003) with verifiable annual revenue exceeding $100M and massive global reach, placing it in the 'Much larger scale' calibration tier (400–700+). However, the specific project submission provided inaccurate data (claiming 7,500 employees vs. actual ~600; stating '2.5M marketcap' vs. actual >$100M revenue) and extremely vague traction claims ('most people have used my product'). While the Real-World Utility and Audience Reach scores reflect the company's actual market position, the Evidence of Traction quality factor and Response Quality score were heavily penalized due to the low-effort and erroneous input data.

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Score Breakdown

Real World Utility2.5)
Audience Reach Impact2.0)
Technical Innovation1.5)
Evidence Of Traction2.5)
Market Timing Relevance1.0)
Functional Completeness0.5)
Subtotal+777.5
Usefulness Multiplierx0.92
Final Score+715

Project Details

Project URL
Description
Kargo creates memorable experiences for advertisers that go beyond the first impression to captivate consumer attention. With a suite of exclusive omnichannel advertising solutions, leading brands choose Kargo to drive meaningful customer connections across mobile, video and social. With a focus on performance, Kargo helps the world’s largest advertisers achieve incremental brand lift and higher returns on ad spend. For publishers, Kargo’s proprietary platform maximizes revenue per impression through unique creative and targeting solutions. The key to our success is our people. We’ve built a community that values teamwork, is not afraid to take chances and relentlessly strives to disrupt the industry and stand out from the crowd. Diversity is fundamental to the Kargo culture as we celebrate and embrace our differences in our inclusive workplace. Founded in 2003, Kargo is headquartered in New York with offices across the globe.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline