Proof of Usefulness Report

Kapwing

Analysis completed on 1/24/2026

+745
Proof of Usefulness Score
Category Standard

Kapwing is a widely recognized, Series A funded platform with significant verified traction (~9M monthly visits, ~$12.7M funding), far exceeding the baseline. While the submission itself was low-quality and hyperbolic ('most people have used my product'), external verification confirms high market penetration, robust revenue generation ($5M-$10M+ est.), and strong technical utility as a browser-based video editor. The score reflects the project's actual scale and utility, heavily outweighing the poor response quality.

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Score Breakdown

Real World Utility+237.5
Audience Reach Impact+180.0
Technical Innovation+127.5
Evidence Of Traction+237.5
Market Timing Relevance+90.0
Functional Completeness+5.0
Subtotal+877.5
Usefulness Multiplierx0.85
Final Score+746

Project Details

Project URL
kapwing.com
Description
Kapwing is a creative technology company that provides an online platform for creating and editing multimedia content. Founded in 2018, Kapwing offers a suite of tools that enable users to easily edit videos, images, and GIFs directly in their web browser without the need for complex software. The platform is designed to be user-friendly and accessible, catering to both professional creators and casual users who want to produce high-quality content for social media, marketing, education, and personal projects. Kapwing's features include video trimming, resizing, adding subtitles, and more, making it a versatile solution for content creation and collaboration.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline