KalaGato

Most Marketers are still using demographics and basic segmentation tools to target consumers online. Using these methods leads to billions of dollars lost in targeting your services to customers who will never buy the product being offered to them. \n\nHimanshu and Aman acknowledged that modern Consumers require modern marketing solutions and that there are multiple drawbacks of the traditional market research method: the limited scale and coverage, slow speed and inaccuracy, lack of predictive power. \n\nThey thought the market research process could be improved because these inefficiencies are keeping decision-makers and investors in the dark about who their consumers really are.\n\nTogether they formed KalaGato and become a Co-Data Controller: we collect consumer behavior data from millions of users and make it available to marketers - who need granular data on their customers including how and where they spend their time and money. We then help marketers identify, study, and target the most valuable customers in any segment and reach out to them through existing ad platforms. These lead to an increase in the efficacy of marketing spends, campaign optimization, and improvement in overall conversion rates.