Proof of Usefulness Report

K2 Analytics Digital Marketing Las Vegas

Analysis completed on 1/24/2026

+25
Proof of Usefulness Score
You're In Business

The submission describes an established digital marketing agency (K2 Analytics, est. 2015), which inherently possesses real-world utility. However, the PoU score is heavily penalized due to the extremely low quality of the submission data. Claims such as 'most people have used my product' are verifiably false, and key fields like revenue and active users contain nonsensical or generic placeholder text ('everyone', 'marketing'). While the business itself is likely functional, the lack of specific, verifiable evidence and the inclusion of misleading traction signals result in a score within the 'Minimal Traction/Red Flags' range.

Ready to Compete for $150k+ in Prizes?

Move this data into a HackerNoon blog draft to become eligible for your share of $150k+ in cash and software prizes

View All Reports

Score Breakdown

Real World Utility+8.75
Audience Reach Impact+2.00
Technical Innovation+0.75
Evidence Of Traction+5.00
Market Timing Relevance+5.00
Functional Completeness+0.25
Subtotal+21.75
Usefulness Multiplierx1.15
Final Score+25

Project Details

Project URL
k2analytics.com
Description
K2 Analytics is a full-service, data-driven marketing agency that helps brands revitalize their marketing strategy to deliver results and increase revenue.\n\nWhen it comes to digital marketing, we are the experts you need. Let's get to work.\n\nFrom website conversion optimization, email marketing, and social media management to SEO and more, K2 Analytics is focused on experience-proven strategies to produce the results your business needs.\n\nWe will create and execute a digital marketing strategy that will engage your audience, attract new customers, and increase sales. When it comes to digital marketing, we are the experts you need.\n\nWe specialize in:\n\n- Social Media Marketing​\n- Influencer Marketing​\n- Pay Per Click (PPC) \u0026 Google Ads​\n- E-Commerce Marketing​\n- Content Marketing​\n- SEO / SEM​\n- Website Design and Development\n\nYou have goals - we have the expertise and tools to make it happen.\n\nReach out today and let's get to work!

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline