Just Waldo

Just Waldo is a verifiable vintage clothing boutique and e-commerce store based in Ghent, Belgium, operating on Shopify since roughly 2021. While the business is legitimate and serves a specific niche (women 25-45, sustainable fashion), the project submission is of extremely low quality, containing hyperbolic claims ('most people have used my product') and inaccuracies ('Business Type: Web design'). The project represents a traditional SME retail operation rather than a scalable high-tech startup, reflected in the 'Minimal Traction' (<50k users) scoring band. The claim of migrating to a SaaS marketplace model suggests future ambition, but current technical innovation is low.