Proof of Usefulness Report

Julep

Analysis completed on 2/9/2026

+32
Proof of Usefulness Score
You're In Business

The project 'Julep' appears to be a legitimate local flower delivery business in South Africa (Julep Flowers), operating since 2019 with verified expansion to Cape Town. However, the submission quality is critically low, containing exaggerated claims ('most people have used my product'), incorrect terminology ('marketcap' for revenue), and non-technical classification ('Retail' listed as technology). While the business has real-world utility as a florist, it lacks the technical innovation and global scale required for a high PoU score. The discrepancies between the submission's claims and verifiable reality (local niche vs. 'everyone') resulted in significant penalties.

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Score Breakdown

Real World Utility+15.0
Audience Reach Impact+4.0
Technical Innovation+0.75
Evidence Of Traction+6.25
Market Timing Relevance+4.0
Functional Completeness+0.5
Subtotal+30.5
Usefulness Multiplierx1.05
Final Score+32

Project Details

Project URL
julepbox.com
Description
Julep offers a fresh take on flower delivery. Our boxes of flowers bring joy to those that receive them – the excitement of unboxing them, the fun of arranging them, and their fresh and long-lasting beauty. We make sending flowers as enjoyable with simple and beautiful selections, seamless delivery and truly personal touches. Johannesburg is our focus for now. In our first few months, we’ve delivered hundreds of boxes across the city. We’re excited about continuing our growth and delivering on our mission of “making your day”.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline