Proof of Usefulness Report

Johnny Hammond Coaching & Consulting

Analysis completed on 1/26/2026

+24
Proof of Usefulness Score
You're In Business

The submission describes a professional coaching and consultancy service rather than a technology product. While the detailed biography suggests a legitimate service business with professional utility, the submission suffers from critical quality issues, including hyperbolic claims ('most people have used my product', 'everyone') and a lack of technical innovation ('Internet' is the only tech listed). The disparity between the project name and the internal 'name' field ('LunarShade') further indicates a low-effort submission. As a service business without scalable technology or verifiable digital traction metrics, it scores low on this framework.

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Score Breakdown

Real World Utility+17.50
Audience Reach Impact+1.00
Technical Innovation+0.38
Evidence Of Traction+2.50
Market Timing Relevance+4.00
Functional Completeness+0.25
Subtotal+25.63
Usefulness Multiplierx0.93
Final Score+24

Project Details

Project URL
johnnyhammondcoaching.co.uk
Description
As ICF Professional Certified Coach (PCC), I work with Entrepreneurs, Leaders and Teams to help them unlock their potential, improve innovation & performance and develop a growth mindset. I'm also a Senior Digital Consultant, Group Coach and Agile Coach. I believe in 'empowering change' and work with Leadership and Change Makers. Coaching Specialities include: - Entrepreneur Coach - Leadership Coach - Transformational Life Coach - NLP Coach - Team Coach (including coaching for Agile Teams) - EQ Coaching Find out more at www.johnnyhammondcoaching.co.uk. Over the last 20 years, I've run my own digital businesses and consulted with start-ups and established companies to help accelerate growth, drive digital transformation and develop a culture of innovation. Digital Consultancy Services include: - Digital Strategy - Digital Marketing (Strategy & Growth Marketing) - Ecommerce - Content Strategy - Customer Experience (specialist in e-commerce), - Digital Transformation - Agile Leadership Coach - Agile Marketing Since 1985, I have worked extensively in the digital, marketing, PR, publishing, sports, wellness & entertainment industries. I began my career with Lynne Franks PR, working for leading consumer brands such as HMV Music Stores, Swatch Watches, Olympus Sports (the UK's largest sporting goods retailer in the late 80s), Raleigh Bikes and a BT telephone music service called ‘Livewire’. I have a passion for endurance challenges including Ironman, triathlon, marathons, cycling and open water swimming. I also love photography and writing. Qualified Transformational Coach - Accredited Diploma in Transformational Coaching | Certified Master Practitioner of Neuro-Linguistic Programming | Accredited Certificate in Corporate Coaching | Accredited Certificate in Group Coaching | Qualified Professional Consultant (CMI Level 7 certificate in Professional Consulting) | Certified Agile Leadership Coach (CAL1) | Certified ScrumMaster® (CSM).

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline