Proof of Usefulness Report

iZooto: Owned Audience Marketing

Analysis completed on 1/24/2026

+432
Proof of Usefulness Score
Certified Problem Solver

Project 'FrostForge' is a submission for 'iZooto', a well-established SaaS platform. External verification confirms iZooto has ~$6.5M ARR, 60+ employees, and won the NASSCOM Emerge 50 award, placing it well above the 'Established Tech Brand' calibration point. However, the submission quality is poor (wrong name provided in title, lazy text in evidence fields), which significantly impacts the Response Quality score. Despite the form errors, the underlying business utility and verified traction are exceptional.

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Score Breakdown

Real World Utility+112.5
Audience Reach Impact+85.0
Technical Innovation+56.25
Evidence Of Traction+142.5
Market Timing Relevance+42.5
Functional Completeness+2.5
Subtotal+441.25
Usefulness Multiplierx0.98
Final Score+432

Project Details

Project URL
izooto.com
Description
What is iZooto and Why Do We Do What We Do?\niZooto is an owned audience marketing platform that helps publishers build, engage, and retarget their audience using web + app + messenger push notifications. We are also one of the fastest-growing SaaS businesses in India. Over 15,000 marketers across the world leverage iZooto on a daily basis to push over 100B+ notifications only on a monthly basis. We are a 60 people strong team based out of Noida building the world's first Owned Audience Marketing Platform. \n\nWe have been recently awarded Nasscom Emerge 50 award in the SaaS category\n\n

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline