Proof of Usefulness Report

ITCC

Analysis completed on 1/26/2026

+36
Proof of Usefulness Score
You're In Business

ITCC is a verifiable, established digital agency in Melbourne (founded 2013) with a team of 60-125 professionals. However, the submission quality is critically low, containing hyperbolic claims ('everyone', 'most people have used my product') and nonsensical metrics ('all time marketcap: 500000'). While the business has real-world utility as a service provider, the submission fails to accurately represent its traction or financial scale, resulting in a score reflecting 'Minimal Traction' due to the inability to verify the user's specific claims within the provided context.

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Score Breakdown

Real World Utility+75
Audience Reach Impact+20
Technical Innovation+30
Evidence Of Traction+40
Market Timing Relevance+50
Functional Completeness+10
Subtotal+31.75
Usefulness Multiplierx1.13
Final Score+36

Project Details

Project URL
itcc.co
Description
At ITCC we are driven by turning Small Ideas into Big Brands of the digital space. Young and fast-paced, with our compelling expertise across digital marketing, strategy, and implementation, we are rapidly garnering the reputation of Melbourne’s leading game-changing digital agency. We nurture innovation, drive change and provide qualified business growth for our customers by our great end-to-end digital capabilities. Our USP is 1. Nurture a passion for excellence. 2. Create, innovate and strategies. 3. Practice open client engagement. Capabilities Summary: Website Development, Mobile Versioning (iPhone, Android, iPad, Mobile Websites), Online Storefronts (BigCommerce, Magento, WordPress), CMS (Content Management Systems, WordPress, Drupal, Joomla), Web Applications, SEO (Search Engine Optimisation), SEM (Search Engine Marketing), SMM (Social Media Marketing),Online Strategy, Facebook Twitter, LinkedIn, Social Platform Apps and Integration, API Development, Lead Generation, User Experience, Graphic Design and Interface Design, Advertising, Marketing, EDM (Email Direct Marketing) Software, Social Media Marketing and Development, Website Optimisation, Online Marketing, Digital Production. Specialties Web Design and Development, Mobile Site development, Online Marketing (SEO - Search engine optimisation), Social Media Marketing, Mobile applications (iPhone and Android), Custom Web Applications, Google Ad words and re-marketing, and Online Reputation Management Headquarters Website Founded Type Melbourne http://www.itconsultingcompany.com.au 2013 Privately held

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline