It Goes Forward

The project 'It Goes Forward' is a legitimate, high-potential academic spinoff from Erasmus University Rotterdam and BearingPoint, validated by its selection for the Mastercard Strive EU Innovation Fund and the SoTecIn Factory award. The core innovation—a Peer-to-Peer (C2C) return logistics model—is scientifically backed and highly relevant for sustainability. However, the submission itself contained hyperbolic and false claims regarding traction ('most people have used my product'), which significantly lowered the Response Quality and Audience Reach scores. Despite the poor submission quality, the underlying technology and external validation place this in the 'Promising Early Stage' category.