Iris Embedded Design

Iris Embedded Design is a legitimate, UK-based boutique electronics consultancy (verified via web search), appearing to generate steady revenue (~$500k implied) with a small team. However, the submission itself is of extremely low quality, featuring hyperbolic claims ('most people have used my product') without evidence, vague audience definitions ('everyone'), and confusion between business metrics ('marketcap' vs. revenue). While the business is real and useful in a B2B context, the lack of verifiable data in the submission severely limits the Proof of Usefulness score.