Proof of Usefulness Report

Ipsy

Analysis completed on 1/27/2026

+483
Proof of Usefulness Score
Industry Mainstay

Ipsy is a market-leading beauty subscription service with massive verifiable traction, generating hundreds of millions in revenue. However, the specific project submission provided is of very low quality, containing vague claims ('everyone', 'most people') and data errors. While the entity itself is a 'Unicorn' class business warranting a high score, the 'Response Quality' and lack of specific evidence in the submission dampen the final rating compared to a fully optimized application.

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Score Breakdown

Real World Utility1.25)
Audience Reach Impact1.0)
Technical Innovation0.75)
Evidence Of Traction1.25)
Market Timing Relevance0.5)
Functional Completeness0.25)
Subtotal+435.5
Usefulness Multiplierx1.11
Final Score+483

Project Details

Project URL
ipsy.com
Description
Ipsy is a beauty subscription service that operates through its website, ipsy.com. Founded in 2011, Ipsy offers personalized beauty product samples to its subscribers, known as "Ipsters," on a monthly basis. The company uses a beauty quiz to tailor each Glam Bag to the individual preferences and needs of its members, providing a curated selection of makeup, skincare, haircare, and fragrance products. Ipsy is known for its community-driven approach, encouraging members to share reviews and beauty tips, and fostering a vibrant online community. The company has grown to become one of the leading beauty subscription services, offering a platform for both established and emerging beauty brands to reach a wide audience.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline