Proof of Usefulness Report

IProspect

Analysis completed on 2/9/2026

+584
Proof of Usefulness Score
Industry Mainstay

iProspect is a massive, established global digital performance marketing agency (part of Dentsu) with verifiable high-scale traction (thousands of employees, major brand clients). However, the project submission itself is of very low quality, utilizing copy-pasted text, inaccurate financial terminology ('marketcap' for a subsidiary), and vague claims ('everyone', 'most people'). The score reflects the undeniable magnitude of the business entity, heavily penalized by the poor response quality and lack of specific technical evidence in the application.

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Score Breakdown

Real World Utility+225
Audience Reach Impact+152
Technical Innovation+30
Evidence Of Traction+190
Market Timing Relevance+35
Functional Completeness+2.5
Subtotal+634.5
Usefulness Multiplierx0.92
Final Score+584

Project Details

Project URL
Description
Covario was acquired in late 2014 and is now fully integrated with iProspect. iProspect is a global, award-winning marketing agency that drives digital performance for many of the world’s largest brands. A trusted partner with an in-depth understanding of consumer behavior, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding the client’s business objectives. iProspect delivers personal, adaptive and valuable digital experiences utilizing proprietary solutions including: paid and natural search, content generation, data & insights, social media management, structured data and feeds, performance display, mobile strategy, video, conversion optimization and affiliates. Partnering with clients such as General Motors, adidas, Neiman Marcus, American Express, Hilton Worldwide, The Gap, Nokia, Disney and many others, iProspect has been named the “Best Agency for Performance Marketing” by iMedia, and represents more retailers on Internet Retailer’s Top 500 List than any other agency. iProspect is the first truly global digital performance marketing agency, with 2,000 employees in 65 offices across 48 countries. For more information, visit www.iprospect.com or follow us on Twitter @iProspect.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline