Proof of Usefulness Report

Involve Asia

Analysis completed on 1/24/2026

+708
Proof of Usefulness Score
Category Standard

Involve Asia is a major, established affiliate marketing platform in Southeast Asia with significant verifiable traction (over $10M funding, ~600 employees, and $1.5B+ in generated GMV). While the submission form itself was filled out poorly (e.g., claiming the audience is 'everyone' and providing hyperbolic traction claims like 'most people have used my product'), external due diligence confirms it is a market-leading scale-up. The high score reflects the project's massive real-world scale and utility, heavily outweighing the low quality of the specific text submission.

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Score Breakdown

Real World Utility+85.5
Audience Reach Impact+76.0
Technical Innovation+70.0
Evidence Of Traction+88.2
Market Timing Relevance+85.0
Functional Completeness+5.0
Subtotal+779
Usefulness Multiplierx0.91
Final Score+708

Project Details

Project URL
Description
Involve Asia is a leading affiliate marketing company that operates through its platform, involve.asia. The company specializes in connecting advertisers with publishers to drive online sales and increase brand visibility. By leveraging a vast network of affiliates, Involve Asia helps businesses expand their reach and optimize their marketing strategies through performance-based partnerships. The platform offers a range of tools and analytics to track and enhance campaign performance, making it a valuable resource for both advertisers looking to boost their online presence and publishers seeking to monetize their content. With a focus on the Asia-Pacific region, Involve Asia is committed to fostering growth and innovation in the digital marketing landscape.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline