Proof of Usefulness Report

Invoca

Analysis completed on 2/10/2026

+762
Proof of Usefulness Score
Unicorn Utility

Invoca is a verified 'unicorn' status company with over $100M in Annual Recurring Revenue (ARR) and a valuation exceeding $1.1B, positioning it as a market leader in conversation intelligence. The project demonstrates exceptional real-world utility and traction, validated by major enterprise customers (AutoNation, Verizon, etc.) and significant venture backing ($184M+). However, the submission itself was of poor quality, containing inaccurate data (listing market cap as $75M instead of ~$1.1B, claiming audience reach is 'everyone') and lazy responses. The high score reflects the undeniable success and scale of the underlying business, adjusted downward slightly for the lack of care in the submission data.

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Score Breakdown

Real World Utility+285.0
Audience Reach Impact+126.0
Technical Innovation+127.5
Evidence Of Traction+166.3
Market Timing Relevance+90.0
Functional Completeness+7.5
Subtotal+802.3
Usefulness Multiplierx0.95
Final Score+762

Project Details

Project URL
invoca.com
Description
AI that connects online marketing to offline revenue. Connect your marketing spend with the revenue it drives and optimize every touchpoint in the buyer journey with best-in-class AI. Invoca is a revenue execution platform that connects marketing and sales teams, helping them track and optimize the buying journey to drive more revenue. By using a comprehensive revenue execution platform with deep integrations with leading technology platforms, revenue teams can better connect their paid media investments directly to revenue, improve digital engagement, and deliver the best buyer experiences to drive more sales. With Invoca, top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. Invoca has raised $184M from leading venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit www.invoca.com.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline