Proof of Usefulness Report

InView Marketing

Analysis completed on 2/10/2026

+19
Proof of Usefulness Score
You're In Business

InView Marketing is a standard digital marketing agency, not a technology product, established in 2006. The submission contains significant discrepancies, such as claiming 'everyone' as the audience and stating 'most people have used my product,' which are demonstrably false for a local agency. The reported financials ('all time marketcap: 2500000') likely represent lifetime revenue over 18 years, suggesting a very small operation (~$138k/year) that contradicts the claimed team size of 30. While the business's longevity is a positive signal, the lack of technical innovation, incoherent metrics, and low-effort response result in a low score.

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Score Breakdown

Real World Utility+10
Audience Reach Impact+1
Technical Innovation+0.75
Evidence Of Traction+1.88
Market Timing Relevance+4
Functional Completeness+0.25
Subtotal+17.88
Usefulness Multiplierx1.08
Final Score+19

Project Details

Description
Founded in Vaughan, ON, by Jeff Schnurr in 2006, InView leverages decades of comprehensive consulting, sales and marketing experience. Starting with a few local businesses that needed more leads, Jeff knew that he could deliver more than deliver with the right inbound marketing strategy and the power of SEO, he could more than deliver. Due to the successes of his holistic marketing approach, InView evolved into a fully-integrated team and partners who are obsessed with delivering impactful results and fostering meaningful connections with all of our clients. Digital marketing is a landscape with many layers which often leads to a cloudy picture of what’s actually going on or what’s truly being accomplished. We put the focus back InView by clarifying aspects of the process that can seem complex, convoluted or vague. Expect us to help you understand the technology, deliver transparent reports and develop an easy to grasp big picture of how we can unmask your businesses full potential.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline