Proof of Usefulness Report

Interpublic Group

Analysis completed on 1/23/2026

+524
Proof of Usefulness Score
Industry Mainstay

Interpublic Group (IPG) is a verified global marketing holding company with substantial scale ($10B+ revenue, 50k+ employees), warranting a maximum score for traction and audience reach. However, the submission ('ShadowShade') is informal and lacks specific technical detail, suggesting a low-effort entry or internal test. The project is evaluated based on the corporate entity's verified footprint, resulting in a high score driven by market dominance rather than the specific submission quality.

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Score Breakdown

Real World Utility+135
Audience Reach Impact+120
Technical Innovation+45
Evidence Of Traction+225
Market Timing Relevance+42
Functional Completeness+3
Subtotal+570
Usefulness Multiplierx0.92
Final Score+524

Project Details

Project URL
interpublic.com
Description
Interpublic Group, accessible through their domain interpublic.com, is a global leader in marketing solutions. As one of the world's premier advertising and marketing services companies, Interpublic Group (IPG) operates a comprehensive network of agencies that provide a wide range of services including advertising, digital marketing, communications planning, media buying, public relations, and specialty marketing. With a focus on delivering innovative and effective marketing strategies, IPG serves a diverse portfolio of clients across various industries, helping them to build and enhance their brands on a global scale. The company is committed to fostering creativity, collaboration, and diversity within its workforce to drive impactful results for its clients.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline