Proof of Usefulness Report

Internet Malt UK Ltd.

Analysis completed on 1/26/2026

+28
Proof of Usefulness Score
You're In Business

Internet Malt UK Ltd. appears to be a legitimate, long-running (est. 2005) small business group managing niche e-commerce sites and a local shop. However, the submission scores low due to a lack of technical innovation (standard retail), reliance on declining or commoditized markets (physical media, lighters), and poor submission quality characterized by hyperbolic claims ('everyone', 'most people have used my product') and ambiguous financial data.

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Score Breakdown

Real World Utility+12.5
Audience Reach Impact+2.0
Technical Innovation+1.5
Evidence Of Traction+4.5
Market Timing Relevance+3.0
Functional Completeness+1.0
Subtotal+24.5
Usefulness Multiplierx1.15
Final Score+28

Project Details

Project URL
Description
Internet MALT runs the following eCommerce sites: www.dvdshoponline.co.uk - specialist supplier of blank CD and DVD discs and associated accessories www.mindyourfingers.co.uk - tools, torches and more - a wide selection of outdoor items www.lighters.uk.com - dedicated Zippo lighters site boasting the widest range of Zippos in the UK www.multi-tool.co.uk - dedicated Leatherman site with the full UK range in stock Also Liverpool Ink Shop on Wavertree High Street - ink, paper, printers etc

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline