Proof of Usefulness Report

International Boat Industry

Analysis completed on 1/25/2026

+295
Proof of Usefulness Score
Gaining Momentum

International Boat Industry (IBI) is a legitimate, established B2B publisher (est. 1968) with significant industry authority. However, the submission quality is critically poor, containing factually incorrect claims ('everyone' as audience, 'most people' as traction) and nonsensical financial data ('all time marketcap: 500000'). While the underlying business is viable and historically significant, the PoU score is heavily penalized by the lack of verifiable digital traction evidence in the submission and the low quality of responses.

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Score Breakdown

Real World Utility2.5)
Audience Reach Impact2.0)
Technical Innovation1.5)
Evidence Of Traction2.5)
Market Timing Relevance1.0)
Functional Completeness0.5)
Subtotal+337.5
Usefulness Multiplierx0.87
Final Score+295

Project Details

Project URL
Description
Part of the BOAT International Media Group, IBI is unique presence in the recreational boating industry. For more than 50 years it has been reporting on the international leisure marine industry – no other business-to-business publication can boast the breadth or depth of its reporting across the international boating scene. With an experienced network of journalists working on the ground around the globe and covering more than 60 key boating markets, supplying content on a daily basis, IBI remains the industry’s most trusted news and intelligence source. Little wonder IBI is requested by over 11,000 key industry personnel with an estimated pass on readership of 21,000. Our website Daily News email service bridges the gap between editions and provides up-to-the-minute global reporting. Five decades of industry insight, much of it now available digitally, has given IBI a unique perspective. Our country reports have become a mainstay for those looking to research emerging markets, or to gain fuller understanding of the markets they operate in. Whether it’s the latest new products, company financials, boat show reviews or equipment sector reports, IBI magazine the website (ibinews.com) and daily newsletter are invaluable resources for anyone involved in the business of boating. The leisure marine business is undergoing rapid change. Innovation has taken centre stage and companies are rising to meet the challenges of an increasingly sophisticated consumer. Knowledge of the marketplace and ensuring your name is front and centre has never been more vital. Stay informed, stay connected, with IBI!

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline