Proof of Usefulness Report

Integrous Marketing

Analysis completed on 1/23/2026

+14
Proof of Usefulness Score
You're In Business

The submission represents a legitimate boutique digital agency (Integrous Marketing) established around 2010. However, the submission quality is critically low, containing hyperbolic falsehoods (e.g., 'most people have used my product', audience 'everyone') and nonsensical data ('all time marketcap: null'). While the underlying business has basic utility as a service provider, the lack of verifiable traction data, absence of technical innovation, and poor response quality result in a score near zero, reflecting a failure to demonstrate usefulness through the provided inputs.

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Score Breakdown

Real World Utility+6.25
Audience Reach Impact+1.00
Technical Innovation+0.75
Evidence Of Traction+2.50
Market Timing Relevance+2.00
Functional Completeness+0.25
Subtotal+12.75
Usefulness Multiplierx1.10
Final Score+14

Project Details

Description
We are the agency for people who love digital marketing and analytics but haven’t found a company that aligns with their values or don’t have the systems needed to deliver meaningful results. We are privately owned and are committed to being a different type of agency.\n

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline