Proof of Usefulness Report

Insticator

Analysis completed on 1/23/2026

+677
Proof of Usefulness Score
Category Standard

Insticator is a verified, high-traction ad-tech platform established in 2012 with estimated annual revenue of ~$11M and a confirmed network reach of 350M+ monthly consumers. The project solves a critical problem for publishers (monetization and engagement) and has secured major partnerships (WebMD, Fox Sports). However, the submission itself contained low-effort responses in key fields (e.g., claiming reach is 'everyone'), which negatively impacted the Response Quality score. Despite the poor submission quality, the underlying business fundamentals—revenue, team size (100+), and market presence—justify a high score in the 400-700 range reserved for established companies.

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Score Breakdown

Real World Utility+212.5
Audience Reach Impact+144
Technical Innovation+97.5
Evidence Of Traction+225
Market Timing Relevance+85
Functional Completeness+5
Subtotal+769
Usefulness Multiplierx0.88
Final Score+677

Project Details

Project URL
insticator.com
Description
Insticator is the global leader in increasing engagement for publishers through interactive content and community building. Our suite of engagement products empowers publishers and consumers alike to amplify their voices and express their opinions in safe, interactive environments. From our human-moderated Commenting Unit that facilitates healthy, respectful discourse, to our Content Engagement Unit that enables audiences to share their opinions and interact with content that speaks directly to them, Insticator reaches over 350 million consumers monthly across our vast network of premium publishing partners including Ancestry, WebMD, Fox Sports, RealClear Media Group and more. Headquartered in New York and Miami, Insticator’s global footprint spans the US, Canada, India, the Philippines, Ukraine and the UK. Visit insticator.com to learn more.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline