Proof of Usefulness Report

Instamojo

Analysis completed on 1/23/2026

+584
Proof of Usefulness Score
Industry Mainstay

Instamojo is a verified, established fintech/e-commerce platform in India with significant historical reach and ~$5.5M annual revenue. However, the project faces severe regulatory headwinds (RBI returned its Payment Aggregator license in late 2023), forcing a pivot to a digital store builder model. The submission itself was of extremely low quality (vague claims, missing data), necessitating a penalty on 'Response Quality' and the Quality Factors for Reach and Traction. Despite the lazy submission, the verifiable scale and utility of the platform sustain a high base score, though damped by market timing issues.

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Score Breakdown

Real World Utility+225
Audience Reach Impact+144
Technical Innovation+98
Evidence Of Traction+113
Market Timing Relevance+25
Functional Completeness+3
Subtotal+608
Usefulness Multiplierx0.96
Final Score+584

Project Details

Project URL
instamojo.com
Description
#Mission: Help MSMEs become truly enterprising\n\nInstamojo pioneered \"On-Demand\" payments \u0026 e-commerce in India across web \u0026 mobile. \n\nFounded in 2012, Instamojo (HQ: Bangalore) is India’s one of the fastest growing full-stack retail platform that is leading the democratisation of payments \u0026 e-commerce for MSME merchants. Its flagship products are payment links, free online store and sachet loans.\n\nThe merchant is at the heart of Instamojo’s business model. We provide critical digital services like payments, e-com enabling services, cataloging \u0026 compliance along with various VAS like logistics, lending etc making it convenient \u0026 affordable for everyone.\n\nSo briefly, Instamojo helps simplify processes for MSMEs to come online, help establish relationship with financial institutions, design brand new world class transactional experiences and minimize risks to conduct business online.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline