Proof of Usefulness Report

Instacart

Analysis completed on 1/23/2026

+770
Proof of Usefulness Score
Unicorn Utility

Instacart is a market-leading platform with massive real-world utility and verified traction (publicly traded, billions in volume). While the submission quality was exceptionally low (lacking technical detail and using hyperbolic language like 'everyone'), the objective scale and dominance of the project warrant a high score. The score is penalized slightly for the lack of effort in the submission and lack of technical insights provided.

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Score Breakdown

Real World Utility+237.5
Audience Reach Impact+196.0
Technical Innovation+63.75
Evidence Of Traction+250.0
Market Timing Relevance+90.0
Functional Completeness+5.0
Subtotal+842.25
Usefulness Multiplierx0.914
Final Score+770

Project Details

Project URL
instacart.com
Description
Instacart, accessible via instacart.com, is a leading online grocery delivery and pick-up service in the United States and Canada. Founded in 2012, the company partners with various retailers to provide customers with a convenient way to shop for groceries and household items from their favorite local stores. Through its platform, users can browse products, place orders, and have their groceries delivered to their doorstep or ready for pick-up at a scheduled time. Instacart's service is designed to save time and simplify the shopping experience, offering a wide range of products and flexible delivery options.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline