Proof of Usefulness Report

Insider.

Analysis completed on 1/23/2026

+738
Proof of Usefulness Score
Category Standard

Insider is a verified unicorn (valuation >$1B) with substantial global traction, 1400+ employees, and major enterprise clients like Samsung and Singapore Airlines. The project demonstrates exceptional problem-solution fit in the MarTech space. However, the specific submission form contained some low-effort generic placeholders (e.g., 'most people have used my product'), which slightly impacted the response quality score. Despite this, the overwhelming verifiable evidence of market leadership drives a high final valuation.

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Score Breakdown

Real World Utility+225.0
Audience Reach Impact+184.0
Technical Innovation+120.0
Evidence Of Traction+285.0
Market Timing Relevance+85.0
Functional Completeness+24.0
Subtotal+923
Usefulness Multiplierx0.80
Final Score+738

Project Details

Project URL
useinsider.com
Description
Insider Growth Management Platform (GMP) helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. Leveraging real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities, GMP empowers marketers to deliver personalized journeys across web, mobile web, mobile apps, and ad channels. \n\nInsider is a technology company with offices in London, Singapore, Tokyo, Dubai, Moscow, Warsaw, Kuala Lumpur, Jakarta, Istanbul, Kiev, Sydney, Seoul, Ho Chi Minh City, Bangkok, Hong Kong and Taipei. Insider was listed as one of the 100 Hottest Startups by WIRED Magazine and won Red Herring Top 100 Europe in 2017.\n\nInsider is trusted by over 300 businesses across various industries including UNIQLO, Singapore Airlines, Tokopedia, Virgin, New Balance, Nissan, Huawei, Samsung, Orange, Puma, Ticketmaster, Newsweek, Air Arabia, Media Markt, AVIS, Allianz, BBVA, Domino’s, McDonald’s, Avon and CNN.\n \n

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline