Innovation East is a legitimate, albeit small, consultancy firm embedded in the Cambridge innovation ecosystem. However, the submission quality is critically low, characterized by demonstrably false claims (e.g., 'most people have used my product', 'audience reach: everyone') and misused financial terminology. As a professional services business with no proprietary software technology, it lacks the scalability and technical innovation factors required for a high PoU score. The disparity between the professional business description and the hyperbolic submission details significantly penalizes the evaluation.
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Score Breakdown
Project Details
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