Proof of Usefulness Report

Innovation East ️ Ltd.

Analysis completed on 2/13/2026

+25
Proof of Usefulness Score
You're In Business

Innovation East is a legitimate, albeit small, consultancy firm embedded in the Cambridge innovation ecosystem. However, the submission quality is critically low, characterized by demonstrably false claims (e.g., 'most people have used my product', 'audience reach: everyone') and misused financial terminology. As a professional services business with no proprietary software technology, it lacks the scalability and technical innovation factors required for a high PoU score. The disparity between the professional business description and the hyperbolic submission details significantly penalizes the evaluation.

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Score Breakdown

Real World Utility+12.00
Audience Reach Impact+1.50
Technical Innovation+0.75
Evidence Of Traction+2.50
Market Timing Relevance+5.00
Functional Completeness+0.25
Subtotal+22
Usefulness Multiplierx1.13
Final Score+25

Project Details

Description
Innovation East®️, founded at The Bradfield Centre and embedded in the Cambridge innovation ecosystem, works with commercial and public sector clients in a flexible way to suit their needs. Founder Steven Wilson, a Fellow of the Institute of Economic Development, has a wide experience in economic development, inward investment and research and enterprise. This includes project director experience in the UK snd overseas in industry and the NHS. He also served for three years as a Non-Executive Director of Medtech Accelerator Ltd. and is potentially available for other NED roles. Services include: Identification of potential commercial and/or research partners, clients and suppliers across public and private sectors Programme and Project Management, from simple projects to complex multi-partner public/private partnerships Assistance with identification of potential funding sources from, e.g. Business Angels, Venture Capital, Corporate Venturing, Crowdfunding and public sources like Innovate UK programmes and UK structural funds Bid writing and support of tendering processes Business Analysis and Report Writing

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline