Proof of Usefulness Report

inMarket

Analysis completed on 1/23/2026

+831
Proof of Usefulness Score
Unicorn Utility

InMarket (inmarket.com) is a verified, major location intelligence company with estimated annual revenue over $100M, significantly exceeding the calibration baseline. Founded in 2010, the company has ~400 employees and reaches 50M+ users via SDK integrations with major apps. While the submission itself was low-quality (vague claims like 'everyone' and missing financial data), the external verification confirms high traction, robust technology (comScore verified), and significant market relevance. The score reflects the massive real-world scale and utility of the business, adjusted slightly downward due to the poor quality of the submission inputs.

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Score Breakdown

Real World Utility+225
Audience Reach Impact+190
Technical Innovation+127.5
Evidence Of Traction+245
Market Timing Relevance+85
Functional Completeness+10
Subtotal+882.5
Usefulness Multiplierx0.94
Final Score+831

Project Details

Project URL
Description
Using comScore verified, real-time data from 50 million first-party integrations with the world's most popular apps, inMarket identifies and engages consumers at every stage of the shopping cycle and creates exciting experiences that drive huge campaign ROI for the world’s top brands.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline