Proof of Usefulness Report

ING Nederland

Analysis completed on 1/24/2026

+636
Proof of Usefulness Score
Category Standard

The project represents ING Nederland, a major financial institution with 9 million users. While the submission data is sloppy (e.g., 'BlazeRider', vague revenue figures), the domain 'ing.nl' and email verify the entity's authenticity. The project scores highly on utility, reach, and traction due to its verifiable status as a Tier-1 bank, but is penalized significantly in technical innovation and response quality due to the lack of detail provided in the submission.

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Score Breakdown

Real World Utility+190.0
Audience Reach Impact+160.0
Technical Innovation+52.5
Evidence Of Traction+200.0
Market Timing Relevance+64.0
Functional Completeness+2.5
Subtotal+669
Usefulness Multiplierx0.95
Final Score+636

Project Details

Project URL
Description
ING With 9 million account holders, ING is one of the largest and most prominent financial service providers in the Netherlands. We are part of ING Group, a global financial institution. ING Group has clients in more than 40 countries in Europe, North America, Latin America, Asia and Australia. Ambition and agile way of working Our ambition is to help build a financially healthy and sustainable society for the Netherlands, for its residents and for its institutions. We want to lead the way in this. Where we once had large departments and traditional hierarchies, we now work in independent, multidisciplinary squads of about 9 colleagues. These squads (start-ups) work agile and are end-to-end responsible for all our new products and services. From design to delivery. Purpose ING's purpose is empowering people to stay a step ahead in life and in business. This purpose guides us in everything we do. ‘do your thing’ is our new brand direction and our first global tagline. It articulates our purpose and our promise to make banking frictionless.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline