Proof of Usefulness Report

Influential

Analysis completed on 2/10/2026

+746
Proof of Usefulness Score
Category Standard

Influential is a verified market leader in influencer marketing, recently acquired by Publicis Groupe for ~$500M, validating its massive real-world utility and traction. While the project entity is a top-tier success (high revenue, large team, global reach), the submission itself was of extremely low quality, containing vague claims ('audience: everyone') and potential data errors ('marketcap: 75000000' likely referring to revenue or an outdated valuation vs. the actual $500M exit). The score reflects the verifiable high status of the company, adjusted downward for the poor quality of the input data.

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Score Breakdown

Real World Utility2.5)
Audience Reach Impact2.0)
Technical Innovation1.5)
Evidence Of Traction2.5)
Market Timing Relevance1.0)
Functional Completeness0.5)
Subtotal+811
Usefulness Multiplierx0.92
Final Score+746

Project Details

Project URL
Description
Influential is the global leader in influencer marketing, founded in 2013, and is the only influencer company that is a preferred partner of all major social media platforms. Influential uses the industry’s richest data, powered by the smartest AI and human intelligence, to precisely match audiences with creators delivering ROI and measurable business outcomes for brands. Our obsession with brand safety and commitment to inclusion underpins everything we do, and we are trusted by over 60% of Fortune 500 brands.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline