Proof of Usefulness Report

Influence Media

Analysis completed on 2/13/2026

+242
Proof of Usefulness Score
Gaining Momentum

Influence Media is a verifiable, established communications agency in Budapest with a strong client portfolio including Lexus, KPMG, and Nokia. With ~30 employees and estimated revenue aligning with the $2.5M claim, the project demonstrates significant real-world utility and traction in the B2B sector. However, as a service-based consulting business, it lacks technical innovation, and the submission contained low-effort responses regarding audience reach ('everyone') and traction ('most people'). The score reflects a solid business (traction/utility) penalized for lack of tech differentiation and poor submission quality.

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Score Breakdown

Real World Utility+100.00
Audience Reach Impact+28.00
Technical Innovation+3.75
Evidence Of Traction+92.00
Market Timing Relevance+25.00
Functional Completeness+3.00
Subtotal+251.75
Usefulness Multiplierx0.96
Final Score+242

Project Details

Project URL
influencemedia.hu
Description
Influence Media is a 360° communications and marketing consulting agency based in Budapest, providing strategic communications, PR, branding and digital agency services both on the domestic and international markets. We have special expertise in the fields of corporate and product PR, social media&digital, B2B communications, personal branding, employer branding, reputation management, crisis&issues management, public affairs and government relations. We have widescale expertise in the IT&tech, financial services, automotive, manufacturing, mobility services, pharmaceutical&medtech, construction and real estate industries. Our main references are: Multinational companies: - Astra Zeneca - Consumer Technology Association (CES) - Continental - Generali Insurance Group - Lufthansa Systems - Genertel - KPMG - Lexus - Lilly - Maserati - Nokia Networks Large Hungarian companies: - 77 Elektronika - Bayer Construct Group - BÁV - Endo-kapszula Magánorvosi Centrum - Főtaxi - OTP Fáy András Alapítvány - Synergy Construction - Viastein - Wallis Motor - WHC Group SMEs & startups - AerinX - Agroloop - Barion - BNI - Codecool - CraftHub - Doqdrive - Enerhash/Greenhash - RECnGO - Saldo Zrt. - Stylers Group

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline