Proof of Usefulness Report

Individ Digital Agency

Analysis completed on 2/10/2026

+42
Proof of Usefulness Score
You're In Business

Individ Digital Agency is a verified marketing service provider based in Bulgaria, established in 2020. While the business appears legitimate with a likely team of ~15-30 people (implied by the 2.5M figure if interpreted as total revenue in BGN), the submission suffers significantly from exaggerated claims (e.g., audience reach defined as 'everyone', traction claimed as 'most people have used my product'). As a service-based agency rather than a scalable technology product, it scores low on innovation and reach compared to global tech platforms. The claimed financial metric ('marketcap: 2500000') is mislabeled and likely represents cumulative revenue, indicating a stable but small-scale local operation.

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Score Breakdown

Real World Utility+17.5
Audience Reach Impact+2.0
Technical Innovation+2.25
Evidence Of Traction+9.0
Market Timing Relevance+5.0
Functional Completeness+1.0
Subtotal+36.75
Usefulness Multiplierx1.14
Final Score+42

Project Details

Project URL
Description
Because just presence in digital is not enough, you have to make an impact with the audience and competition. We always look for the unique in each brand, define its goal and boldly integrate it into its digital communication. We approach each business, brand and idea individually, as they are individual and different. Thus, they grow in the business sustainably with their goals as a brand at the core.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline