Proof of Usefulness Report

Indico Labs

Analysis completed on 1/23/2026

+232
Proof of Usefulness Score
Gaining Momentum

Indico Labs is a verifiable UK-based B2B software company (founded 2017) specializing in PowerPoint automation for market researchers. External search confirms the company exists, has received seed funding (~$600k), and lists Lord Livermore (Member of the House of Lords) as a shareholder, lending credibility to the Chairman claim despite the user's likely confusion regarding his political affiliation (Labour/Brown vs. Cameron). However, the submission quality is critically low, containing hyperbolic and false claims (e.g., 'most people have used my product', 'audience reach: everyone') which severely contradict the niche nature of the product. The score reflects the legitimate underlying business penalized heavily for inaccurate and unprofessional submission data.

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Score Breakdown

Real World Utility+13.0
Audience Reach Impact+1.0
Technical Innovation+6.0
Evidence Of Traction+3.125
Market Timing Relevance+5.0
Functional Completeness+0.25
Subtotal+28.375
Usefulness Multiplierx0.82
Final Score+232

Project Details

Project URL
Description
We convert data into amazing presentations. \n\nIndico Labs sells a data visualisation software tool to market research industry that can convert their data into visuals within 1 or 2 seconds. We have customers across the English speaking countries and are growing rapidly. Our chairman is a member of the house of lords and former adviser to David Cameron.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline