Proof of Usefulness Report

Indicative

Analysis completed on 1/23/2026

+493
Proof of Usefulness Score
Industry Mainstay

Indicative is a verifiable, established customer analytics platform (acquired by mParticle), demonstrating high real-world utility and technical maturity. However, the submission itself is of very low quality, containing lazy, inaccurate claims ('everyone', 'most people have used my product') and missing data. The score reflects the strong underlying project reality heavily penalized by the poor submission evidence.

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Score Breakdown

Real World Utility+212.5
Audience Reach Impact+60.0
Technical Innovation+112.5
Evidence Of Traction+100.0
Market Timing Relevance+60.0
Functional Completeness+2.5
Subtotal+547.5
Usefulness Multiplierx0.90
Final Score+493

Project Details

Project URL
indicative.com
Description
Indicative is the leading customer analytics platform offering businesses the ability to analyze customer behavior across all digital touchpoints, without requiring involvement from BI specialists or engineers, or even the knowledge of complicated code or SQL. With up to a 50M free events per month, Indicative removes the barriers from becoming data-driven, empowering anyone to perform extraordinary analysis.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline