Proof of Usefulness Report

India Hemp and Co.

Analysis completed on 2/10/2026

+55
Proof of Usefulness Score
You're In Business

Project is a verified D2C wellness brand ('India Hemp & Co') founded by Shalini and Jayanti Bhattacharya, known for appearing on Shark Tank India Season 1. While the business is legitimate and operates in a high-growth sector (Hemp/Sustainability), the submission contains significant exaggerations (claiming 'everyone' as audience and 'most people' have used the product) which negatively impacted the Quality Factors. Revenue metrics provided ('17000000') likely refer to lifetime INR revenue (~$200k) rather than market cap, placing the project in the 'Minimal to Small Traction' tier compared to the calibration anchor.

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Score Breakdown

Real World Utility+18.75
Audience Reach Impact+8.00
Technical Innovation+3.75
Evidence Of Traction+10.00
Market Timing Relevance+8.50
Functional Completeness+0.75
Subtotal+49.75
Usefulness Multiplierx1.1
Final Score+55

Project Details

Description
India Hemp & Co. was created and is curated by Shalini and Jayanti Bhattacharya, two sisters living across the world from each other - one in Bangalore, India and the other in Barcelona, Spain. Their active lifestyles led them to explore healthy and natural alternatives to typical food choices in everyday life. As a family of nature-lovers, we've spent a lot of our time in the jungles and hills connecting with nature and wildlife. We've come across a number of herbal plants including Hemp, which drew us in - locals in the mountains have been reaping-benefits of this highly sustainable plant for centuries now. Hemp is a gift from the Himalayas, waiting to be rediscovered and snatched back from the mists of time. It is both nutritious and great for the environment, proven to be an effective tool against deforestation as well as in absorbing CO2 from the atmosphere - we now feel responsible for not just protecting it but actively promoting Hemp. Mis-understood for decades, Hemp is poised to re-emerge into the sunlight and take its place as a versatile and ultra-healthy lifestyle choice in nutrition, wellness & personal care and clothing. As creative problem-solvers and entrepreneurs, we would like to merge our love for nature along with our worlds of sport, art, and business to demystify this plant and bring to your table some natural, nutritious goodness, from the hills.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline