Proof of Usefulness Report

IncNut Digital

Analysis completed on 2/10/2026

+617
Proof of Usefulness Score
Category Standard

IncNut Digital is a substantial media and D2C commerce entity with verified revenue in the $20M+ range and a team of 140-200+ (verified). Its brands (Vedix, SkinKraft) have achieved clear product-market fit with over 1 million customers served. However, web traffic for its media properties (StyleCraze) appears to have declined from the claimed 21M to ~2.2M monthly visits. While the project demonstrates high real-world utility and traction well above the baseline, the submission quality was poor (lazy inputs for traction/reach), and recent financial reports suggest some volatility.

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Score Breakdown

Real World Utility+18.75
Audience Reach Impact+13.0
Technical Innovation+9.75
Evidence Of Traction+18.75
Market Timing Relevance+6.5
Functional Completeness+1.0
Subtotal+678
Usefulness Multiplierx0.91
Final Score+617

Project Details

Project URL
Description
IncNut Digital is a globally-renowned media and commerce company that aims to revolutionize beauty with content-driven, customized solutions. IncNut Digital has a portfolio of media brands and consumer brands that cater to the needs and aspirations of the next generation of women. D2C Brands: - Vedix is the world's first customized Ayurvedic hair care regimen that simulates an actual consultation and solution that a user may have got from the original practitioners of Ayurveda centuries ago. Vedix is a unique mix of cutting-edge technology and traditional values of Ayurveda that helps in delivering very specific, high-quality and customized hair care products to its user's doorstep. Vedix is now available in more than 20 countries and is the largest customized Ayurvedic brand in the world. - SkinKraft is India's first customized skin care regimen that is based on 10,000 hours of research across India, Japan, and Taiwan. SkinKraft's unique SkinID program is designed in collaboration with dermato-cosmetologists, pharmacists, and formulators. SkinKraft's customized skin care products are made of international quality ingredients and adhere to the highest testing and safety standards. SkinKraft is the largest customized beauty brand in India with a growing international presence. Media Brands: - StyleCraze.com is the world's largest beauty community that provides expert-curated content on health, wellness, skin care, hair care, makeup, hairstyles, and fashion. It has an audience footprint of 21 million worldwide and 13.4 million social media followers. - MomJunction.com is one of the fastest growing parenting websites in the world that empowers 21st century moms with a multi-dimensional narrative on pregnancy and parenting. It has an audience of 16 million and 6 million social media followers. - TheBridalBox.com is a platform that shares contemporary knowledge related to weddings,photography,venues, decorations, bridal, groom fashion, make-up styles and much more.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline