Proof of Usefulness Report

IMP

Analysis completed on 1/25/2026

+108
Proof of Usefulness Score
Gaining Momentum

The project 'IMP' appears to be a captive marketing and web agency for Planet Ice, the UK's largest ice leisure provider. While the connection to a verifiable, large-scale real-world business (Planet Ice) provides some legitimacy, the submission itself suffers from significant quality issues, including hyperbolic claims ('everyone', 'most people'), conflated metrics (Team size of 3,000 likely refers to the client's staff, not the agency), and a lack of distinct technical innovation. The project represents a service business rather than a scalable technology product, placing it in the lower tier of usefulness for this evaluation methodology.

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Score Breakdown

Real World Utility+35.0
Audience Reach Impact+20.0
Technical Innovation+10.0
Evidence Of Traction+30.0
Market Timing Relevance+15.0
Functional Completeness+3.0
Subtotal+113
Usefulness Multiplierx0.96
Final Score+108

Project Details

Project URL
imp-uk.net
Description
Offering a dynamic web solution to a company made up of multiple rinks offering the same services. Duties include ongoing web development and design, web administration on a day to day basis, online marketing concepts and solutions, creating engaging online media to demonstrate company services and products. IMP also delivers design, print and general marketing to Planet Ice. Heath Rhodes, Managing Director, sits on the board of Planet Ice monthly advising on company strategy, marketing solutions, portfolio strategy building and brand leadership. IMP has been influential in the development of the Planet Ice brand which is now considered to be the largest provider of ice leisure in the UK today.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline