Proof of Usefulness Report

Idun Technologies

Analysis completed on 2/9/2026

+52
Proof of Usefulness Score
You're In Business

Idun Technologies is a verified ETH Zurich spin-off developing innovative in-ear EEG hardware ('The Guardian') with notable strategic investors (Sony, Takeda). However, the submission itself is unreliable, featuring hallucinations ('most people have used my product'), false audience claims ('everyone'), and exaggerated team size (125 claimed vs ~21 actual). While technical innovation and market timing are strong, the score is heavily penalized by the misleading traction claims and poor response quality, placing it in the 'Minimal Traction' (<50K users) category.

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Score Breakdown

Real World Utility+20.00
Audience Reach Impact+1.00
Technical Innovation+13.50
Evidence Of Traction+5.00
Market Timing Relevance+8.00
Functional Completeness+0.25
Subtotal+47.75
Usefulness Multiplierx1.09
Final Score+52

Project Details

Project URL
iduntechnologies.com
Description
IDUN Technologies is a neurotech Start Up and our vision is to create a more connected and empathetic world using in-ear EEGs. Our Guardian brain analytics platform is a Brain-computer Interface that provides real time measurements of neuromarkers, enabling partners to improve their products and services using innovative technology. Since spinning out of the ETH Start Up programme we have been pursuing opportunities in the fields of sleep, hearing health and wellbeing and are currently running PoCs with partners in those fields. If you would like to know more or get involved in a PoC then please reach out to us here, our co-founders Simon Bachmann and Severine Gisin, or visit our website.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline