Proof of Usefulness Report

Idukki

Analysis completed on 2/2/2026

+146
Proof of Usefulness Score
Gaining Momentum

Idukki is a functional, seed-funded ($125K) UGC marketing platform offering standard features like shoppable widgets and AI filtering. However, the project submission is severely degraded by hyperbolic and false claims (e.g., 'most people have used my product', audience 'everyone') and a lack of verifiable data. While the technology has real-world utility in a crowded market, the poor response quality and unrealistic reach claims limit the score to the 'Small but promising' range, relying entirely on external verification of the business's existence rather than the provided evidence.

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Score Breakdown

Real World Utility+75.0
Audience Reach Impact+7.5
Technical Innovation+45.0
Evidence Of Traction+24.0
Market Timing Relevance+65.0
Functional Completeness+5.0
Subtotal159.0 (Weighted & Scaled)
Usefulness Multiplierx0.92
Final Score+146

Project Details

Project URL
https://www.idukki.io
Description
Idukki: A UGC platform that helps brands collect users' content and reviews through different channels and display it across various marketing touch-points that helps to boost engagement, increase conversion rate and lifetime value. Transform Browsing into Buying with Shoppable Gallery Experience! In the world of brand optimization, Idukki shines as a Codeless User Generated Content Marketing Platform. Unleash the power of genuine customer content on your website for undeniable social proof, skyrocketing conversion rates, and minimized CAC. Idukki's agility spans social platforms – Instagram, Youtube, Threads, Twitter, TikTok, Google reviews, Trustpilot, Tripadvisor and your own Videos – all harnessed through hashtags, tags, and mentions. Curate this content into captivating widgets, fortified with Product Tagging and AI-driven Profanity Filtering for a dynamic, safe engagement. Our InVideo commerce checkout gives instant checkout options and boost conversion. Idukki even offers in-depth Analytics to quantify the tangible impact of User Generated Content on your business and social engagement. Step into a new era of growth with Idukki, where honest narratives forge meaningful connections, and results unfold across your marketing landscape. TL;DR Elevate engagement and conversions with seamless User-Generated Content (UGC) integration Harness authenticity, trust, and growth through Idukki's advanced features and limitless customization

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline