Proof of Usefulness Report

iCustoms

Analysis completed on 1/23/2026

+258
Proof of Usefulness Score
Gaining Momentum

iCustoms is a legitimate, VC-backed (approx. $2.2M Seed) B2B trade compliance platform leveraging AI to solve post-Brexit customs complexity. While the project demonstrates high real-world utility and verified traction (HMRC recognition, 50+ employees), the submission itself was of extremely low quality, containing hyperbolic claims ('everyone', 'most people') and spam-like metadata ('ShadowSpirit'). The score reflects the strong underlying business fundamentals discovered via external verification, heavily penalized for the poor submission quality.

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Score Breakdown

Real World Utility+85.0
Audience Reach Impact+40.0
Technical Innovation+45.0
Evidence Of Traction+60.0
Market Timing Relevance+36.0
Functional Completeness+1.0
Subtotal+267
Usefulness Multiplierx0.965
Final Score+258

Project Details

Project URL
Description
iCustomsis in the Business Process Management Software Industry

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline